Dreya Weber Photo by Michael Doucett
SAN DIEGO, CA, April 16, 2019 /24-7PressRelease/ — Cirque-It Fitness, the “boutique studio in a suitcase” that enables any gym or fitness studio to offer its proprietary circus-infused circuit training workout, is proud to announce the addition of Dreya Weber to its executive team as Director of Brand Experience.
“Studios and personal trainers will now benefit from Dreya’s experience to help them differentiate themselves in a competitive boutique fitness market,” remarked company founder and CEO, Elizabeth Skwiot. “Clients want not only an elite workout, but a one-of-a-kind experience. Dreya’s involvement catapults the power of Cirque-It Fitness to offer both.”
Ms. Weber’s credentials in the fitness and acrobatic world are extensive and include choreographing countless aerial acts for celebrities–including pop star Pink’s iconic Grammy performance–and serving as video talent and fitness model for Beachbody’s wildly successful P90X series which has generated over $700 million in revenue. In her role as Director of Brand Experience, Ms. Weber will hone the company’s uniquely curated fitness class involving signature movement, language, and music.
Studios and trainers implementing Cirque-It Fitness (CIF) into their programming will now have enhanced content developed by Ms. Weber as part of their monthly license, enabling them to offer a standout client experience coupled with the expertly-designed Cirque-It Fitness workout. The company plans to launch a version that includes the apparatus designed by Ms. Weber for Pink. This same apparatus is used by the men of Magic Mike Live and in Cher’s current world tour, thus offering studios a way to elevate the client experience and differentiate themselves in the competitive boutique fitness industry.
Ms. Weber stated, “Human beings crave flight and Cirque-It Fitness is a great first step in developing the strength and confidence to learn aerials and support a vital life. In a compact, high-energy workout, clients can gain upper body and core strength building a foundation for all sports, but especially aerial arts. I am thrilled to be a part of this new, fun approach to fitness.”
“Cirque-It Fitness is grounded in science and biomechanics” confirmed Skwiot. “Yet CIF is more than exercise. When you leave our 45-minute workout, you feel enlivened, inspired, and hopeful—just as millions have felt after experiencing one of Dreya’s aerial creations. She is the perfect person to help studios and trainers translate Cirque-It Fitness into a slice of magic people can tap into every day.”
Cirque-It Fitness offers on-site trainings at host studios; its curriculum, co-written by Skwiot and fitness industry veteran Linda Shelton, has been approved by ACE, NASM, and AFAA for continuing education. Trainers and studios looking to add Cirque-It Fitness to their programs can call (833)2-Cirque or email [email protected]. A current workshop schedule is also available on the company website, cirqueitfitness.com.
