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Team CIF Blog2018-12-02T22:28:57+00:00

CIF TEAM BLOG

Press Release: Dreya Weber, Aerial Choreographer and Trainer to the Stars, Joins Cirque-It Fitness as Director of Brand Experience

Dreya Weber Photo by Michael Doucett

SAN DIEGO, CA, April 16, 2019 /24-7PressRelease/ — Cirque-It Fitness, the “boutique studio in a suitcase” that enables any gym or fitness studio to offer its proprietary circus-infused circuit training workout, is proud to announce the addition of Dreya Weber to its executive team as Director of Brand Experience.

“Studios and personal trainers will now benefit from Dreya’s experience to help them differentiate themselves in a competitive boutique fitness market,” remarked company founder and CEO, Elizabeth Skwiot. “Clients want not only an elite workout, but a one-of-a-kind experience. Dreya’s involvement catapults the power of Cirque-It Fitness to offer both.”

Ms. Weber’s credentials in the fitness and acrobatic world are extensive and include choreographing countless aerial acts for celebrities–including pop star Pink’s iconic Grammy performance–and serving as video talent and fitness model for Beachbody’s wildly successful P90X series which has generated over $700 million in revenue. In her role as Director of Brand Experience, Ms. Weber will hone the company’s uniquely curated fitness class involving signature movement, language, and music.

Studios and trainers implementing Cirque-It Fitness (CIF) into their programming will now have enhanced content developed by Ms. Weber as part of their monthly license, enabling them to offer a standout client experience coupled with the expertly-designed Cirque-It Fitness workout. The company plans to launch a version that includes the apparatus designed by Ms. Weber for Pink. This same apparatus is used by the men of Magic Mike Live and in Cher’s current world tour, thus offering studios a way to elevate the client experience and differentiate themselves in the competitive boutique fitness industry.

Ms. Weber stated, “Human beings crave flight and Cirque-It Fitness is a great first step in developing the strength and confidence to learn aerials and support a vital life. In a compact, high-energy workout, clients can gain upper body and core strength building a foundation for all sports, but especially aerial arts. I am thrilled to be a part of this new, fun approach to fitness.”

“Cirque-It Fitness is grounded in science and biomechanics” confirmed Skwiot. “Yet CIF is more than exercise. When you leave our 45-minute workout, you feel enlivened, inspired, and hopeful—just as millions have felt after experiencing one of Dreya’s aerial creations. She is the perfect person to help studios and trainers translate Cirque-It Fitness into a slice of magic people can tap into every day.”

Cirque-It Fitness offers on-site trainings at host studios; its curriculum, co-written by Skwiot and fitness industry veteran Linda Shelton, has been approved by ACE, NASM, and AFAA for continuing education. Trainers and studios looking to add Cirque-It Fitness to their programs can call (833)2-Cirque or email train@cirqueitfitness.com. A current workshop schedule is also available on the company website, cirqueitfitness.com.

April 16th, 2019|0 Comments

You can’t clone yourself, but you can replicate what works

Hi Team,
I was invited again recently to contribute to the Association of Fitness Studios‘ blog–read here for some thoughts on creating a signature customer experience.

Even if you don’t work in the fitness industry, I think much of what I say is applicable to other areas of life. In essence, take what works for you and develop a process around it – it can be a work process, a workout process, a way of communicating, or even a way of relaxing. If we can all streamline more of what works, we can start that upward spiral that spreads positive energy to other areas of our lives and those around us.

In good health,
Elizabeth

February 21st, 2019|0 Comments

Come one, come all!

Hi team! Welcome to Cirque-It Fitness. Whether you are a client of ours in San Diego, take a Cirque-It Fitness class elsewhere, or simply want to be a part of our community, we’re glad you’re here!

We’ll be posting updates, fitness tips, and sharing feats of strength and beauty. In the meantime, have a listen to a recent podcast featuring our founder (yours truly!) Elizabeth Skwiot. Then, post in the comments below…what healthful habits will YOU integrate into your life today?
Welcome to Team CIF!
xo
E.

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April 6th, 2018|0 Comments
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